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He Runs, She Runs:
Why Gender Stereotypes Do Not Harm Women Candidates
Deborah Jordan Brooks

Book Description | Endorsements
Chapter 1 [in PDF format]

TABLE OF CONTENTS:

Tables ix
Acknowledgments xi
Chapter 1 Introduction 1
Chapter 2 Theoretical Foundations 15
Chapter 3 How to Study Gender Stereotype Usage and Double Standards in Campaigns 39
Chapter 4 Descriptive Candidate Gender Stereotypes and the Role of Candidate Experience 59
Chapter 5 Tears and Anger on the Campaign Trail 82
Chapter 6 Unbinding the Double Bind 110
Chapter 7 Knowledge Gaffes 132
Chapter 8 Reassessing the Parity Problem 143
Chapter 9 A Bright Future for Women in Politics 163
Appendix 1 Text of Newspaper Treatments 177
Appendix 2 Questionnaire 185
Appendix 3 How the Public Responds to Each Behavior 188
Appendix 4 How the Public Responds to Candidate Experience 191
Appendix 5 Results for Candidate Experience * Candidate Gender 192
Appendix 6 Results for Candidate Gender (Control Group only) 194
Appendix 7 Results for Crying * Candidate Gender 195
Appendix 8 Results for Anger * Candidate Gender 196
Appendix 9 Results for Toughness * Candidate Gender 197
Appendix 10 Results for Lack of Empathy * Candidate Gender 198
Appendix 11 Results for Knowledge Gaffe * Candidate Gender 199
References 201
Index 217

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File created: 4/17/2014

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