| List of Illustrations | |
| List of Tables | |
| Preface | |
| Ch. 1 | Introduction | 1 |
| Ch. 2 | The Market for Sports Franchises | 23 |
| Ch. 3 | Taxes, Taxes, and More Taxes | 88 |
| Ch. 4 | Stadiums and Arenas | 125 |
| Ch. 5 | The Reserve Clause and Antitrust Laws | 179 |
| Ch. 6 | Why Do Pro Athletes Make So Much Money? | 209 |
| Ch. 7 | Competitive Balance in Sports Leagues | 240 |
| Ch. 8 | Rival Leagues and League Expansion: Baseball, Basketball, and Hockey | 294 |
| Ch. 9 | Rival Leagues: The Great Football Wars | 333 |
| Postscript | 363 |
| Appendix to Chapter 3 | 366 |
| Appendix to Chapter 6 | 369 |
| Appendix to Chapter 8 | 374 |
| Data Supplement | 377 |
| Ownership Histories | 378 |
| Attendance Records | 479 |
| Radio and Television Income | 505 |
| Bibliography | 513 |
| Index of Names | 531 |
| Index of Court Cases | 538 |
