| Preface | |
| Ch. 1 | Introduction: The Nature of Rhetoric | 3 |
| Ch. 2 | Persuasion in Greek Literature before 400 B.C. | 11 |
| Ch. 3 | Greek Rhetorical Theory from Corax to Aristotle | 30 |
| Plato's Gorgias | 35 |
| Plato's Phaedrus | 39 |
| Isocrates | 43 |
| The Rhetoric for Alexander | 49 |
| Aristotle | 51 |
| Ch. 4 | The Attic Orators | 64 |
| Lysias | 65 |
| Demosthenes | 68 |
| Ch. 5 | Hellenistic Rhetoric | 81 |
| Theophrastus | 84 |
| Later Peripatetics | 87 |
| Demetrius, On Style | 88 |
| The Stoics | 90 |
| The Academics | 93 |
| The Epicureans | 93 |
| Asianism | 95 |
| Hermagoras and Stasis Theory | 97 |
| Ch. 6 | Early Roman Rhetoric | 102 |
| Cato the Elder | 106 |
| Roman Orators of the Late Second and Early First Centuries B.C. | 111 |
| Latin Rhetoricians | 115 |
| Cicero's On Invention | 117 |
| The Rhetoric for Herennius | 121 |
| Ch. 7 | Cicero | 128 |
| Cicero's Orations in the Years from 81 to 56 B.C. | 129 |
| On the Orator | 140 |
| For Milo and Cicero's Later Speeches | 147 |
| Brutus and Orator | 151 |
| Ch. 8 | Rhetoric in Augustan Rome | 159 |
| Greek Rhetoricians of the Second Half of the First Century B.C. | 160 |
| Dionysius of Halicarnassus | 161 |
| Declamation and Seneca the Elder | 166 |
| Ch. 9 | Latin Rhetoric in the Silver Age | 173 |
| Quintilian | 177 |
| Discussions of the "Decline of Eloquence" | 186 |
| Pliny the Younger | 192 |
| Fronto and Gellius | 196 |
| Apuleius | 199 |
| Ch. 10 | Greek Rhetoric under the Roman Empire | 201 |
| Progymnasmata | 202 |
| Hermogenes and the Formation of the Hermogenic Corpus | 208 |
| Prolegomena | 217 |
| Other Greek Rhetorical Treatises | 224 |
| Ch. 11 | The Second Sophistic | 230 |
| Dio Chrysostom | 233 |
| Polemon and Herodes Atticus | 237 |
| Aclius Aristides | 239 |
| Sophistry from the Late Second to the Early Fourth Century | 241 |
| The Sophistic Renaissance of the Fourth Century | 242 |
| Prohaeresius | 243 |
| Himerius | 245 |
| Libanius | 248 |
| Themistius | 251 |
| Synesius | 252 |
| The "University" of Constantinople | 254 |
| The School of Gaza | 255 |
| The Decline of the Schools | 256 |
| Ch. 12 | Christianity and Classical Rhetoric | 257 |
| Christian Panegyric | 260 |
| Gregory of Nazianzus | 261 |
| Other Major Figures of the Fourth Century | 263 |
| The Latin Fathers | 264 |
| Saint Augustine | 265 |
| Ch. 13 | The Survival of Classical Rhetoric from Late Antiquity to the Middle Ages | 271 |
| The Decline in the East | 271 |
| The Decline in the West | 273 |
| Latin Grammarians of Later Antiquity | 274 |
| The "Minor" Latin Rhetoricians | 275 |
| Martianus Capella | 279 |
| Cassiodorus | 279 |
| Isidore of Seville | 280 |
| Other Late Latin Works on Rhetoric | 280 |
| Bede and Alcuin | 281 |
| Boethius | 282 |
| Bibliography | 285 |
| Index | 297 |