| Acknowledgements | |
| Introduction | 3 |
| Planning and writing | |
| 1 | Audience | 7 |
| 2 | Style | 10 |
| 3 | Structure | 12 |
| Preparation of manuscript | |
| 4 | Length | 16 |
| 5 | Layout | 18 |
| 6 | Word processing the manuscript | 20 |
| 7 | Word processing for the typesetter | 23 |
| 8 | Desktop publishing and camera-ready copy | 24 |
| 9 | Notes | 28 |
| 10 | Bibliographies | 30 |
| 11 | Tables | 33 |
| 12 | Illustrations | 35 |
| Approaching a publisher | |
| 13 | Selecting a publisher | 41 |
| 14 | In-house publishing | 43 |
| 15 | Multiple submissions | 46 |
| 16 | Complete manuscripts | 48 |
| 17 | The formal proposal | 51 |
| Checklist for submitting a proposal | 54 |
| 18 | Peer review | 55 |
| 19 | Visit | 58 |
| 20 | Literary agents | 59 |
| 21 | No reply | 61 |
| Category of book | |
| 22 | Scholarly book | 63 |
| 23 | Technical monograph | 65 |
| 24 | Thesis/dissertation | 67 |
| 25 | Conference volume | 70 |
| 26 | Edited volume | 73 |
| 27 | Festschrift | 75 |
| 28 | Collected papers | 76 |
| 29 | Across the disciplines | 77 |
| 30 | Trade book | 81 |
| 31 | Textbook | 83 |
| 32 | New journals | 84 |
| 33 | The non-academic author | 88 |
| The publishing decision | |
| 34 | No - why? | 91 |
| 35 | Revise and resubmit | 93 |
| 36 | Yes - but revise | 94 |
| 37 | Yes | 95 |
| Dealing with production | |
| 38 | Contract | 97 |
| 39 | Late delivery | 100 |
| 40 | Delivery of the manuscript | 104 |
| Checklist for delivery of the manuscript for production | 109 |
| 41 | Book title | 110 |
| 42 | Copyediting | 112 |
| 43 | Updating the disk | 116 |
| 44 | Design of the pages | 117 |
| 45 | Typesetting | 120 |
| 46 | Proofreading and alterations in proof | 124 |
| 47 | Illustrations in production | 127 |
| 48 | Providing camera-ready copy | 129 |
| 49 | Preparing the index | 131 |
| 50 | Jacket and cover design | 136 |
| 51 | Printing | 139 |
| 52 | Errata slips | 140 |
| 53 | Don't assume all is well | 141 |
| Marketing the book | |
| 54 | The cost of books | 143 |
| 55 | Pricing a book | 146 |
| 56 | Changing the pricing variables | 153 |
| 57 | Paperbacking | 157 |
| 58 | Help with marketing | 160 |
| 59 | The book launch | 163 |
| 60 | Getting reviews and publishing reviews | 165 |
| 61 | Newspapers and magazines | 169 |
| 62 | Radio and television coverage | 171 |
| 63 | Bookshop sales | 174 |
| 64 | Library sales | 176 |
| 65 | Direct sales | 178 |
| 66 | Prizes | 180 |
| 67 | Subsidiary rights | 181 |
| 68 | Translations | 185 |
| 69 | Getting your book into the developing world | 187 |
| 70 | Reprints and new editions | 192 |
| 71 | Keeping in touch | 195 |
| Publishing and the academy | |
| 72 | Research grants - inputs and outputs | 197 |
| 73 | Who sets the agenda? | 200 |
| 74 | Books and the appointments committee | 203 |
| 75 | Subsidies | 207 |
| 76 | Book exhibits and the academic conference | 211 |
| 77 | Anthologies | 215 |
| 78 | Is too much published? | 217 |
| 79 | The electronic library and the end of the book | 221 |
| 80 | Conclusion | 226 |
| Bibliography | 229 |
| Index | 231 |