| Acknowledgments | |
| Introduction: Credit, Consumer Culture, and the American Dream | 3 |
| Pt. 1 | Getting Trusted: Debt and Credit before Consumer Credit | 35 |
| Ch. 1 | Beautiful Credit! The Foundation of Modern Society | 37 |
| Ch. 2 | Debt in the Victorian Money Management Ethic | 74 |
| Pt. 2 | Getting the Goods: The Making of a Credit Revolution | 109 |
| Ch. 3 | Small-Loan Lending and the Rise of the Personal Finance Company | 111 |
| Ch. 4 | Hard Payments: The Rise of Installment Selling | 156 |
| Pt. 3 | Getting Credit: The Legitimization of Consumer Debt | 209 |
| Ch. 5 | From Consumptive Credit to Consumer Credit | 211 |
| Ch. 6 | Consumer Credit in the Great Depression | 262 |
| Epilogue | 291 |
| Notes | 305 |
| Index | 365 |
