| | TABLE OF CONTENTS: LIST OF ILLUSTRATIONS ix
ACKNOWLEDGMENTS xi
INTRODUCTION "To Walk Alone in London" 3
CHAPTER ONE "The Halls of Temptation": The Universal Provider and the Pleasures of Suburbia 16
"Young London": The Making of a Suburban Shopping Center 19
The Spectacular Universal Provider 27
"When Ladies Go 'Shopping'" 29
"Our Local Regent Street" 40
CHAPTER TW0 The Trials of Consumption: Marriage, Law, and Women's Credit 48
Credit: "The Shopkeeper's Temptation" 50
The Wife's Authority and Husbands Liability 55
Consumption on Trial 65
Ready Money, Married Women, and the Department Store 70
CHAPTER THREE "Resting Places for Women Wayfarers": Feminism and the Comforts of the Public Sphere 74
Pleasure in the Public Sphere 76
"Either Ladies Didn't Go Out or Ladies Didn't 'Go'" 79
Female Clubland 85
"A Social Ark for Shoppers" 93
"Shopland Is My Club" 101
CHAPTER FOUR Metropolitan Journeys: Shopping, Traveling, and Reading the West End 108
The Women's Press and Consumer Culture 111
"The Best Exhibition in This Modern Babylon" 115
"Ballade of an Omnibus" 122
"Madame's More Comprehensive Feminine Glance" 126
The Lady Guides' London 132
CHAPTER FIVE "A New Era of Shopping": An American Department Store in Edwardian London 142
"London's American Phase" 144
Selling Selfridge's 154
"A Time of Profit, Recreation, and Enjoyment" 159
"Man's Best Buying Center" 171
"British Shes Should Shop at British Stores" 172
CHAPTER SIX Acts of Consumption: Musical Comedy and the Desire of Exchange 178
"Going Up West" 178
Selling to the Modern Audience 180
"The Romance of a Shop Girl" 192
The Shopper's Character 203
Theater of Desire 206
Epilogue The Politics of Plate Glass 215
NOTES 223
Bibliography 281
INDEX 315
Return to Book Description File created: 11/5/2011 |
