TABLE OF CONTENTS: List of Illustrations vii
List of Tables ix
Preface xi
PART ONE: THE ORIGIN OF IMPLICIT RACIAL APPEALS 1
Chapter 1. A Theory of Racial Appeals 3
Chapter 2. The Norm of Racial Inequality Electoral Strategy and Explicit Appeals 28
Chapter 3. The Norm of Racial Equality Electoral Strategy and Implicit Appeals 67
PART TWO: THE IMPACT OF IMPLICIT RACIAL APPEALS 109
Chapter 4. The Political Psychology of Implicit Communication 111
Chapter 5. Crafting Conveying and Challenging Implicit Racial Appeals: Campaign Strategy and News Coverage 134
Chapter 6. The Impact of Implicit Messages 169
Chapter 7. Implicit Explicit and Counter-Stereotypical Messages: The Welfare Experiment 191
Chapter 8. Psychological Mechanisms: The Norms Experiment 209
PART THREE: IMPLICATIONS OF IMPLICIT RACIAL APPEALS 237
Chapter 9. Implicit Communication beyond Race: Gender Sexual Orientation and Ethnicity 239
Chapter 10. Political Communication and Equality 268
References 277
Index 299
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