| | TABLE OF CONTENTS: PREFACE ix
CHAPTER ONE: War and Entertainment 1
Appendix. Defining "Attentiveness" 15
CHAPTER TWO: Soft News and the Accidentally Attentive Public 18
Appendix. Locating Changes in Cognitive Costs and Benefits 53
CHAPTER THREE: "I Heard It on Oprah" 57
Appendix. Content Analysis Coding Form 95
CHAPTER FOUR: Bringing War to the Masses 97
Appendix 1. On Using Opinionation as an Indicator of Attentiveness 133
Appendix 2. Variable Definitions 138
Appendix 3. Statistical Tables 144
CHAPTER FIVE: Tuning Out the World Isn't as Easy as It Used to Be 156
Appendix 1. Data Sources and Variable Definitions 195
Appendix 2. Testing for Floor and Ceiling Effects 200
Appendix 3. Comparing Korea, Vietnam, and the Persian Gulf War 202
Appendix 4. Statistical Tables 204
CHAPTER SIX: Rallying Round the Water Cooler 212
Appendix 1. Variable Definitions 223
Appendix 2. Statistical Tables 225
CHAPTER SEVEN: Soft News and World Views: Foreign Policy Attitudes of the Inattentive Public 229
Appendix. Statistical Tables 259
CHAPTER EIGHT: Soft News, Public Opinion, and American Foreign Policy: The Good, the Bad, and the Merely Entertaining 269
Appendix. Statistical Tables 292
NOTES 295
REFERENCES 330
INDEX 345
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