TABLE OF CONTENTS: Foreword by Michael C. Jensen ix
Introduction by Paul J. Zak xi
Preface: Is Free Enterprise Values in Action? by Oliver R. Goodenough and Monika Gruter Cheney xiii
Acknowledgments xxxi
List of Contributors xxxiii
PART I: PHILOSOPHICAL FOUNDATIONS OF VALUES
Chapter One: The Stories Markets Tell: Affordances for Ethical Behavior in Free Exchange by William D. Casebeer 3
Chapter Two: Free Enterprise, Sympathy, and Virtue by Robert C. Solomon 16
Chapter Three: The Status of Moral Emotions in Consequentialist Moral Reasoning by Robert H. Frank 42
PART II: NONHUMAN ORIGINS OF VALUES
Chapter Four: How Selfish an Animal? The Case of Primate Cooperation by Frans B. M. de Waal 63
Chapter Five: Fairness and Other-Regarding Preferences in Nonhuman Primates by Sarah F. Brosnan 77
PART III: THE EVOLUTION OF VALUES AND SOCIETY
Chapter Six: The Evolution of Free Enterprise Values by Peter J. Richerson and Robert Boyd 107
Chapter Seven: Building Trust by Wasting Time by Carl Bergstrom, Ben Kerr, and Michael Lachmann 142
PART IV: VALUES AND THE LAW
Chapter Eight: Taking Conscience Seriously by Lynn A. Stout 157
Chapter Nine: Trustworthiness and Contract by Erin Ann O'Hara 173
Chapter Ten: The Vital Role of Norms and Rules in Maintaining Open Public and Private Economies by David Schwab and Elinor Ostrom 204
Chapter Eleven: Values, Mechanism Design, and Fairness by Oliver R. Goodenough 228
PART V: VALUES AND THE ECONOMY
Chapter Twelve: Values and Value: Moral Economics by Paul J. Zak 259
Chapter Thirteen: Building a Market: From Personal to Impersonal Exchange by Erik O. Kimbrough, Vernon L. Smith, and Bart J. Wilson 280
Chapter Fourteen: Corporate Honesty and Business Education: A Behavioral Model by Herbert Gintis and Rakesh Khurana 300
Chapter Fifteen: What's a Business For? by Charles Handy 328
Index 339
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