TABLE OF CONTENTS: Illustrations ix
Foreword xiii
Preface xvii
Introduction 1
Part I: THE COMMISSIONING GAME 15
Chapter One: Main Players: Patrons, Artists, and Audiences 17
Chapter Two: Analytic Framework: Benefits, Costs, and Constraints 37
Chapter Three: Theories of Distinction: Magnificence and Signaling 67
Chapter Four: Selecting and Magnifying Information: Signposting and Stretching 85
Part II: THE PATRON'S PAYOFF 111
Chapter Five: Private Chapels in Florence: A Paradise for Signalers by Jonathan K. Nelson and Richard J. Zeckhauser 113
Chapter Six: Commissioning Familial Remembrance in Fourteenth-Century Florence: Signaling Alberti Patronage at the Church of Santa Croce by Thomas J. Loughman 133
Chapter Seven: Signs of Success: Leone Leoni's Signposting in Sixteenth-Century Milan by Kelley Helmstutler Di Dio 149
Chapter Eight: Mantegna's Madonna della Vittoria and the Rewriting of Gonzaga History by Molly Bourne 166
Chapter Nine: Image Is Everything: Visual Art as Self-Advertising (Europe and America) by Larry Silver 185
Contributors 225
Index 227
Return to Book Description File created: 4/25/2013 | 
