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Addiction by Design:
Machine Gambling in Las Vegas
Natasha Dow Schüll

Book Description | Reviews
Introduction [in PDF format]

TABLE OF CONTENTS:

Acknowledgments vii
Note on Informant Anonymity xiii

Introduction: Mapping the Machine Zone 1

Part One: Design
     1. Interior Design for Interior States: Architecture, Ambience, and Affect 35
     2. Engineering Experience: The Productive Economy of Player- Centric Design 52
     3. Programming Chance: The Calculation of Enchantment 76

Part Two: Feedback
     4. Matching the Market: Innovation, Intensification, Habituation 107
     5. Live Data: Tracking Players, Guiding Play 137
     6. Perfect Contingency: From Control to Compulsion 166

Part Three: Addiction
     7. Gambled Away: Liquidating Life 189
     8. Overdrive: Chasing Loss, Playing to Extinction 210

Part Four: Adjustment
     9. Balancing Acts: The Double Bind of Therapeutics 239
     10. Fix upon Fix: Recipes for Regulating Risk 257

Conclusion: Raising the Stakes 290

Notes 311
References 385
Index 42

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File created: 10/23/2013

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