TABLE OF CONTENTS: Preface ix
PART I: Background to Beauty
Chapter I: The Economics of Beauty 3
Chapter II: In the Eye of the Beholder 11
Definitions of Beauty 11
Why Do Beauty Standards Matter? 18
How Do We Measure Human Beauty? 19
Do Observers Agree on Beauty? 24
Does Beauty Differ by Gender, Race, or Age? What Makes You Beautiful? 28
Can We Become More Beautiful? 32
The Stage Is Set 35
Part I I: Beauty on the Job: What and Why
Chapter III: Beauty and the Worker 39
The Central Questions 39
How Can Beauty Affect Earnings? 40
How Much More Do Good-Looking People Make? 42
Is Beauty the Real Cause? 51
Why Are Beauty Effects Smaller Among Women? 55
Do Beauty Effects Differ by Race? 58
Do Beauty Effects Differ by Age? 59
Compensating the Beauty-Damaged Worker? 61
Looks Matter for Workers 64
Chapter IV Beauty in Specific Occupations 66
Beauty and Choosing an Occupation 66
How Big Are Beauty Effects Where Beauty Might Matter? 72
How Big Are Beauty Effects Where Beauty Might Not Matter? 79
Sorting by Beauty 84
Chapter V: Beauty and the Employer 86
The Puzzles 86
Do Good-Looking Employees Raise Sales? 87
How Does Beauty Affect Profits? 92
How Can Companies Pay for Beauty and Survive? 97
Do Companies with Better-Looking CEOs Perform Better? 98
Beauty Helps Companies--Probably 100
Chapter VI: Lookism or Productive Beauty, and Why? 102
What the Beauty Effect Means 102
How Can Beauty Effects Be Discrimination? 103
How Can Beauty Be Socially Productive? 108
What Are the Sources of Beauty Effects? 111
What Is the Direct Evidence on the Sources? 114
The Importance of Beauty 121
Part I I I: Beauty in Love, Loans, and Law
Chapter VII: Beauty in Markets for Friends, Family, and Funds 125
Beyond the Labor Market 125
How Is Beauty Exchanged? 126
How Does Beauty Affect Group Formation? 128
How Does Beauty Affect Dating? 130
How Does Beauty Affect Marriage? 135
Could There Be a Market for Beautiful Children? 141
Does Beauty Matter When You Borrow? 144
Trading Beauty in Unexpected Places 146
Chapter VIII: Legal Protection for the Ugly 148
Fairness and Public Policy 148
What Kinds of Protection Are Possible? 149
How Have Existing Policies Been Used? 154
Is It Possible to Protect the Ugly? 156
What Justifies Protecting the Ugly? 160
What Justifies Not Protecting the Ugly? 163
What Is an Appropriate Policy? 166
Protecting the Ugly in the Near Future 168
Part I V: The Future of Looks
Chapter IX Prospects for the Looks-Challenged 171
The Beauty Conundrum 173
Are Beautiful People Happier? 173
What Will Be Beautiful? What Should Be? 175
What Can Society Do? 177
What Can You Do If You're Bad-Looking? 178
Notes 181
Index 203
Return to Book Description File created: 4/25/2013 | 
