On Bullshit has become an instant classic and we’ve been fortunate enough to spread the fertilizer around the globe. In this article from Foreword Magazine, press director Peter Dougherty considers the various titles and covers the international editions of the book have carried.

According to my colleague Ben Tate, PUP’s Director of Subsidiary Rights and Translations Editor, many of the foreign editions have retained the English term, “bullshit,” either as their title or in their title of their respective editions. “Among the…editions which conveyed the book’s title in the local language, only the Italian comes closest to a straightforward translation, as ‘stronzate’ means bullshit in the literal sense of cow excrement, but also in the sense which Frankfurt is considering. The rest of those publishers who sought to localize the title either had to approximate the expression using several words or had to settle for something close but inexact, such as the Brazilian Portuguese edition, Sobre falar Merda (On talking Shit) or the French edition, De l’art de dire des conneries (On the Art of Saying Crap) . Indeed, that is the reason so many of the publishers left the word untranslated. It’s a unique word with a specific history, and its meaning as addressed by Frankfurt is underpinned by the crassness and vulgarity of its literal meaning. It’s a special word.”

And while many of the international editions have emulated PUP’s sober, monochromatic cover, some of our foreign co-publishers bravely chose to go the graphic route, in the process rendering some pretty imaginative cover art. The Dutch edition is a shocking pink, the Portuguese edition sports stripes. Truly amazing is the Japanese edition which features anatomical images.