Nov
25
2009

What’s in a logo? The Book Bench weighs in

The New Yorker’s Book Bench blog featured the Princeton University Press logo in a post about Yale University Press’s recent colophon redesign. Click through to read the other case studies, but first, here’s Monica Racic’s take on the new Princeton University Press design:

While many university press logos are simply (perhaps elegantly) a stamp of the university seal or a line of text using the university name, there are quite a few dynamic monograms that subtly defy the university brand. Princeton University Press: In 2007 Princeton University Press marked its hundredth anniversary with a new, and now highly regarded, design by Chermayeff & Geismar. Peter J. Dougherty, the director of the press, describes the redesign in the preface to the Princeton University Press Identity Guidelines: “The logotype, including a symbol that embeds the Press’s initials within a modern “P” and the classical Trajan typeface used the Press’s name, combined with the familiar orange and black deployed throughout all visual elements, lends point, personality, and elegance appropriate to our identity.”

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2 Responses

  1. Having just done a logo for my site I do pay attention to the logos everywhere else. I like your simple ‘P’ and its typeface. It suits the favicon too. The only thing that come to mind is to possibly make the ‘P’ smaller for the favicon? It would still loo clear and sharp.

  2. I love the logo! Is it possible to get a picture file of this so that I can place it on a custom sweatshirt? I miss my old “giant P” sweatshirt that the U-Store no longer sells.

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