And here’s how!  Ever wondered how the work horses of the publishing industry (read: publicists) keep up with the trends of the day?  We stay on top of our media contacts but most importantly, we read.  Lots. Magazines, newspapers, gossip rags, and blogs…oh the blogs!  We read until our eyes pop out and Aleve “all day strong” doesn’t alleviate squat.

To stay in the know we also rely on cheat sheets like this one, posted by our friends at Gawker.  Thanks for the shout-out to Skip Gates.  Looking dapper, buddy!  (Of course you already knew he goes by “Skip” because you’re up on the literati lingo!)