We live in a society in which information is only a simple keystroke or click of the mouse away. Online chat rooms have become a virtual bridge for those who wish to meet with people across the world and websites have become the forum for online advertisements, but what could happen if all of the seemingly innocuous information we typed into our computers every day fell into the wrong hands?
Next month, Princeton University Press is proud to publish Shumeet Baluja’s The Silicon Jungle: A Novel of Deception, Power, and Internet Intrigue, a captivating thriller about the promise and perils of data mining, so we sat down with the author to learn more about the story–and the technology–behind his timely novel.
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Q: Why did you choose an epigraph from Johann Wolfgang von Goethe to preface your novel?
“In nature we never see anything isolated, but everything in connection with something else which is before it, beside it, under it, and over it.”–Johann Wolfgang von Goethe
Shumeet Baluja: The internet is, in every aspect, about connections – the connections between people and websites, products, programs, raw information, and more than ever, simply other people. Increasingly, we find the internet becoming the de facto medium for most of the connections we deem meaningful. The quote by Goethe beautifully captures the notion that we are defined in relation to our connections. Today this is truer than ever – it’s just that our latest connections are online ones. Perhaps most pertinent to this novel, for better or worse, is that these connections are becoming measurable, predictable, and steadily more
exploitable.
Q: In your letter to the reader you go on to write, “It’s not technology or a newfound ability that should be labeled ‘good’ or ‘bad,’ it’s what we choose to do with that ability.” How would you suggest we find an ideal balance between innovation and responsibility in cyberspace?
SB: Early in many scientists’ careers, it is common to be enamored with the lofty goal of finding scientific truths and making discoveries that advance human knowledge. Only later in one’s career does reality set in – that scientists have a responsibility when deciding what to explore and what to create. There are real ramifications tied to the discoveries they make – history has proven time and again that some will be amazing, while others horrific. In the novel, for example, an internet behemoth routinely surveils, analyzes, dissects, and predicts the actions and interests of internet users. While doing this, though, they offer us an amazing set of benefits – in the form of convenience, access to information and resources that were unimaginable even just a few years ago, and a way to reach and stay in touch with our friends and families. But all of this comes at a price – the absolute and utter destruction of our privacy.
It’s not hard to imagine that a large proportion, if not all, of a person’s thoughts are represented online – through searches, emails, chats, status updates, etc. We willingly give all of this away. Maybe that’s okay. Maybe convenience is more valuable than privacy? But maybe it isn’t. The point is that a conversation about what we lose, and at what price, is worth having; it is not a conversation that should quietly be swept under the rug in the face of the latest bright-and-shiny service disguised as the next must-have technological convenience.
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David Runciman, in delivering the first annual Princeton University Press in Europe lecture in London on Wednesday night (



