This past Wednesday I was given the opportunity to tag along with the PUP publishing team at BookExpo America. I was advised to wear comfortable shoes, but I really had no idea what to expect. What, I wondered, is a “Book Expo,” and what does one do there? I learned that BEA is an incredibly important event for the publishing industry, as well as the ultimate book lover’s paradise.
BEA is held at the Javits Center, the same enormous conference arena that hosts the New York International Auto Show and the New York Bar & Wine Show every year. It’s a big place. I arrived and began to search for the Princeton University Press table, working my way through the maze of stalls and people in line for author signings. Was that Jimmy Fallon? (Yes! He was signing copies of his soon-to-be-released book.) Is it really worth standing on a half-mile long line for an autograph? I discovered that the organized and experienced BEA attendees have strategies for navigating a day at the expo:
1. The expo’s guide contains schedules of the times and locations of every author and speaker event, so map out an itinerary of author visits.
2. Look for the best free bags. McGraw Hill was the winner this year, with bright red canvas tote bags that were large enough to hold a small child.
3. Plan an extra half hour to hour for your coffee run. Judging by its queue Starbucks may be the hottest spot in the entire conference center.
However this advice only applies to those like me who came to spend the day cruising around the floor. The important things going on have nothing to do with which celebrity’s autographed book you can score (though that is a nice perk) or who has the best free goodies. At the PUP table our representatives hold meetings with retailers to promote our titles, and field questions from the countless reviewers and curious show-goers who filter through. This year the PUP was stationed in a prime location–right at the end of the University Press row and next to one of the show’s entrances. The volume of people stopping at just at our stall was incredible! It is overwhelming to think of how many publishing houses were present and how many books each had. I have a whole new appreciation for how competitive, and how huge, the publishing industry is.


My personal experience at the show was absolutely wonderful. I met great people from publishing houses located all across the country, and saw a host of innovative books that I look forward to reading in the future. I got a signed Christmas cookbook (and a tasty brownie) from T.V. chef Mr. Food, had my photo taken with two pirates at the Galaxy Press booth (uploaded, as promised) and joined a champagne toast of Oprah’s last show with the friendly people at Abrams. And, according to my bathroom scale, I came home with 33 pounds (!) worth of books. My shoulders are still aching, but it was worth it!
Continued »