Pop Finance:
Investment Clubs and the New Investor Populism
Brooke Harrington

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ADDITIONAL ENDORSEMENTS:

"Although investment clubs in the United States hold hundreds of billions in assets, they have been marginalized by students of the market. Brooke Harrington brings this important corner of the informal economy out of the shadows. Her extensive data and firsthand experience illuminate puzzles such as why mixed-gender clubs perform better than single-sex, how such clubs may contribute to 'socially responsible investing,' and how a close look at these informal decisions helps clarify the nature and limits of market rationality. A major--and elegantly written--contribution to the sociology and economics of markets."--Mark Granovetter, Stanford University

"This is an engaging book on an interesting and important topic. In examining investment clubs, Harrington contributes to our understanding of the growth of individual investors, which is significant in its own right, while contributing to the sociology of financial markets more generally."--David Stark, Columbia University

"This book constitutes the first major study of an important empirical phenomenon in the United States, namely investment clubs. Harrington skillfully introduces the insights of behavioral finance into economic and organizational sociology. She also pioneers the introduction of social psychology into economic sociology. Harrington adds substantively to the growing literature on amateur investors."--Richard Swedberg, coeditor of The Economic Sociology of Capitalism

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File created: 8/21/2008

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