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Marketing Maximilian:
The Visual Ideology of a Holy Roman Emperor
Larry Silver

Book Description | Table of Contents
Chapter 1 [HTML] or [PDF format]

ADDITIONAL REVIEWS:

"Silver's book makes important contributions to our understanding of Maximilian as a political actor. . . . Silver . . . provide[s] the finest study to date on Maximilian's efforts to reformulate political practice. Marketing Maximilian provides more than simply a study of Maximilian; it offers insights into the changing political culture in early modern Europe."--Darin Hayton, Austrian History Yearbook

ADDITIONAL ENDORSEMENTS:

"Larry Silver, one of the foremost scholars of our generation, offers fascinating insights into Holy Roman Emperor Maximilian I, one of early modern Europe's most complex and intriguing individuals. Almost all rulers dream of glory, yet few have matched either Maximilian's delusions of greatness or, as Silver shows, his successful manipulation of media. This brilliantly researched book is much needed. There is no comparable text in any language."--Jeffrey Chipps Smith, University of Texas, Austin

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File created: 11/10/2014

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