Market Rebels:
How Activists Make or Break Radical Innovations
Hayagreeva Rao

Book Description

ADDITIONAL ENDORSEMENTS:

"Market Rebels induces a conversation between the social-movement research and organization studies that will ignite decades of productive discussion and research in both fields. Drawing on a wide range of entertainingly relevant cases from the automobile to French cuisine, the author demonstrates the many ways social movements bump up against economics markets--sometimes building new markets, sometimes impeding their construction, and usually forcing crises that spur innovation above that promulgated by the market itself."--Paul DiMaggio, Princeton University

"This is an insightful and compelling book. Social movements are often seen as only representing marginalized actors, but as Rao shows, they are a much more encompassing phenomenon and are essential for understanding business, markets, and society more generally."--Christopher Marquis, Harvard Business School

"I truly enjoyed reading Market Rebels and I think others will too. I gained valuable understanding about the evolution of different industries, as well as how collective actions shape the evolution of the markets. I learned a lot from this book."--Boris Groysberg, Harvard Business School

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File created: 8/21/2008

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