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Ground Wars:
Personalized Communication in Political Campaigns
Rasmus Kleis Nielsen

Book Description | Table of Contents
Chapter 1 [in PDF format]

ADDITIONAL ENDORSEMENTS:

"Nielsen presents a very compelling analysis of an often-neglected aspect of modern electoral campaigns. He challenges the idea that political communication must be tightly controlled and scripted, correctly arguing that personalized, labor-intensive communication prone to individual inflection and enthusiasm represents American democracy in action. Ground Wars is an important and timely book."--Dennis W. Johnson, author of No Place for Amateurs: How Political Consultants Are Reshaping American Democracy

"This is an excellent book that offers unique analysis and insights into an emerging key dimension of electoral campaigning: personalized political communication--that is, communication to voters in person either at the door or on the phone. This book contributes to political science in novel and decisive ways. Ground Wars is a pleasure to read."--Florence Faucher-King, Sciences Po, Paris

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File created: 4/16/2014

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