Google full text of our books:


Traditional Shop Signs of Japan
Alan Scott Pate

Hardcover | 2017 | $49.50 | £41.95 | ISBN: 9780691176475
160 pp. | 9 1/2 x 11 1/4 | 155 color illus.
Add to Shopping Cart

Reviews | Table of Contents
Introduction[PDF] pdf-icon

Kanban: Traditional Shop Signs of Japan
Book Trailer

A glimpse into the markets, crafts, and signage of early modern Japan

Kanban are the traditional signs Japanese merchants displayed on the street to advertise their presence, represent the products and services to be found inside their shops, and lend a sense of individuality to the shops themselves. Created from wood, bamboo, iron, paper, fabric, gold leaf, and lacquer, these unique objects evoke the frenetic market scenes of nineteenth- and twentieth-century Japan, where merchants created a multifaceted world of symbol and meaning designed to engage the viewer and entice the customer.

Kanban provides a tantalizing look at this distinctive fusion of art and commerce. This beautifully illustrated book traces the history of shop signs in Japan, examines how they were created, and explores some of the businesses and trades they advertised. Some kanban are elongated panels of lacquered wood painted with elegant calligraphy and striking images, while others are ornately carved representative sculptures of munificent deities or carp climbing waterfalls. There are oversized functional Buddhist prayer beads, and everyday objects such as tobacco pipes, shoes, combs, and writing brushes. The book also includes archival photographs of market life in "old Japan," woodblock prints of bustling marketplaces, and images of the goods advertised with these intricate and beguiling objects.

Providing a look into a unique, handmade world, Kanban offers new insights into Japan's commercial and artistic roots, the evolution of trade, the links between commerce and entertainment, and the emergence of mass consumer culture.

Exhibition schedule:
Mingei International Museum, San Diego
April 15–October 15, 2017

Alan Scott Pate is an independent scholar who has curated exhibits and written for many journals on Japanese handcrafts and antiques. He is the author of Ningyō: The Art of the Japanese Doll and Japanese Dolls: The Fascinating World of Ningyō.


"Provides insight into [Japan’s] artistic and commercial roots by illustrating the history of these street signs, how they were created, and some of the business and trades that used them.--Metropolis


"This engaging book adds significantly to our understanding of kanban in the context of their production and consumption, examining them through multiple lenses. Pate's richly textured account will satisfy scholars interested in Japanese cultural history and folk art, and also has much to offer historians of graphic design and advertising."--Christine Guth, author of Hokusai's Great Wave: Biography of a Global Icon

Table of Contents:

Foreword—Rob Sidner 7
Introduction 9
The Neon Scramble
Kanban: Signs of the Times
1 Fingerprints of the Artisan 19
Visual Records
Scenes in and around the Capital
Woodblock Prints
2 The Kanban of Nihonbashi 37
3 The Way of the Merchant 47
4 Kanban and Kabuki: Product Placement and the Edo Stage 55
5 Collectors and Collections 61
The Sugiura Collection
The Peabody Essex Museum Collection
The Shôwa Neon Takamura Kanban Museum Collection
6 Categorizing Kanban: The Catalogue 69
Tobacco Shops
Mokei Kanban: Shop Signs as Sculpture
Yôki Kanban: Container Shop Signs
Consumer Goods: Kanban and Daily Necessities
Kanban and Specialty Trades
Kanban and Pastimes
Notes 161
Glossary 165
Bibliography 168
Index 174

Subject Areas:

Published in association with Mingei International Museum, San Diego

  • For hardcover/paperback orders in United States, Canada, Latin America, Asia, and Australia

 Hardcover : $49.50 ISBN: 9780691176475

Add to shopping cart
View contents of your shopping cart

  • For hardcover/paperback orders in Europe, Africa, the Middle East, India, and Pakistan

 Hardcover  £41.95 ISBN: 9780691176475

Add to shopping cart
View contents of your shopping cart

Prices subject to change without notice

File created: 9/7/2017

Questions and comments to:
Princeton University Press

New Book E-mails
New In Print
PUP Blog
Princeton APPS
Sample Chapters
Princeton Legacy Library
Exam/Desk Copy
Recent Awards
Princeton Shorts
Freshman Reading
PUP Europe
About Us
Contact Us
PUP Home

Bookmark and Share 
Send me emails
about new books in:
Asian And Asian American Studies
More Choices