A Frenchman rents a Hollywood movie. A Thai schoolgirl mimics Madonna. Saddam Hussein chooses Frank Sinatra's "My Way" as the theme song for his fifty-fourth birthday. It is a commonplace that globalization is subverting local culture. But is it helping as much as it hurts? In this strikingly original treatment of a fiercely debated issue, Tyler Cowen makes a bold new case for a more sympathetic understanding of cross-cultural trade. Creative Destruction brings not stale suppositions but an economist's eye to bear on an age-old question: Are market exchange and aesthetic quality friends or foes? On the whole, argues Cowen in clear and vigorous prose, they are friends. Cultural "destruction" breeds not artistic demise but diversity.
Through an array of colorful examples from the areas where globalization's critics have been most vocal, Cowen asks what happens when cultures collide through trade, whether technology destroys native arts, why (and whether) Hollywood movies rule the world, whether "globalized" culture is dumbing down societies everywhere, and if national cultures matter at all. Scrutinizing such manifestations of "indigenous" culture as the steel band ensembles of Trinidad, Indian handweaving, and music from Zaire, Cowen finds that they are more vibrant than ever--thanks largely to cross-cultural trade.
For all the pressures that market forces exert on individual cultures, diversity typically increases within society, even when cultures become more like each other. Trade enhances the range of individual choice, yielding forms of expression within cultures that flower as never before. While some see cultural decline as a half-empty glass, Cowen sees it as a glass half-full with the stirrings of cultural brilliance. Not all readers will agree, but all will want a say in the debate this exceptional book will stir.
"Mr. Cowen's point, argued neatly in Creative Destruction, is that the invasion works both ways. Indeed, it has for such a long time that it is hard to say exactly where one culture begins and another ends. Wherever people are, almost all the cultural products that they think of as indigenous owe their existence to the cultural exchange brought about by trade."--David R. Henderson, Wall Street Journal
"A short but rich study. . . . The book's basic point is that cultural globalization can increase the diversity of choices for the individual while reducing the diversity between societies across the globe. . . . Mr. Cowen underscores that cultural globalization is and always has been a dynamic process. . . . It can be an unsettling, disruptive process, but Mr. Cowen's book argues persuasively that it is a more creative way to go than the misguided cultural nostalgia peddled by the anti-globalization crowd."--David R. Sands, The Washington Times
"Cowen has created a text at once impressively academic and thoroughly accessible."--Library Journal
"Cowen's thesis is that diversity within society is heightened by globalization, at the same time that diversity across societies, as he puts it, is diminished. . . . His book is an attempt to take a realistic look at the changes wrought by today's market-driven, free trade-oriented world."--Philip Marchand, The Toronto Star
Table of Contents:
1. Trade between Cultures 1
2. Global Culture Ascendant: The Roles of Wealth and Technology 19
3. Ethos and the Tragedy of Cultural Loss 47
4. Why Hollywood Rules the World, and Whether We Should Care 73
5. Dumbing Down and the Least Common Denominator 102
6. Should National Culture Matter? 128
This book has been translated into:
- Chinese (Simplified)
Another Princeton book authored or coauthored by Tyler Cowen: