Robert FrankUnder the Influence: Putting Peer Pressure to Work


In the wake of the hottest years on record, only robust measures to curb greenhouse gases promise relief from more frequent and intense storms, droughts, flooding, wildfires, and famines. Robert Frank’s new book, ‘Under the Influence’, describes how the strongest predictor of our willingness to support climate-friendly policies, install solar panels, or buy an electric car is the number of people we know who have already done so.

Join us as Peter Dolton (Research Director, NIESR) sits down with Robert Frank (New York Times Bestseller and Economics Columnist) to discuss how to unlock the latent power of social context.


Followed by a drinks reception

Places are limited, so please RSVP as soon as possible

About the Author


Robert H. Frank is the H. J. Louis Professor of Management and Professor of Economics at Cornell University’s Johnson Graduate School of Management. He has been an Economic View columnist for the New York Times for more than a decade. His many books include The Winner-Take-All SocietyThe Economic Naturalist, and Success and Luck (Princeton). He lives in Ithaca, New York. Twitter @econnaturalist