In a world in which internet troll farms attempt to influence foreign elections, can we afford to ignore the power of viral stories to affect economies? Lauded economist and author Robert Shiller joins us with a new way of thinking about economic change. He presents insight from his book Narrative Economics, using a rich array of historical examples and data to highlight the benefits of studying popular stories that affect individual and collective economic behavior—ideas that go viral and move markets.
Presented by Town Hall Seattle.
About the Author
Robert J. Shiller is a Nobel Prize–winning economist, the author of the New York Times bestseller Irrational Exuberance, and the coauthor, with George A. Akerlof, of Phishing for Phools and Animal Spirits, among other books (all Princeton). He is Sterling Professor of Economics at Yale University and a regular contributor to the New York Times. He lives in New Haven, Connecticut. Twitter @RobertJShiller