Virtual Event: Forrest StuartBallad of the Bullet: Gangs, Drill Music, and the Power of Online Infamy

Please join us for a virtual book launch for Professor Forrest Stuart’s new book, Ballad of the Bullet: Gangs, Drill Music, and the Power of Online Infamy (Princeton University Press). Drawing on years of ethnographic research with young men on Chicago’s South Side, Stuart examines the creative online strategies they use to disseminate their music, commodify violence, and navigate the troublesome path to success.  

The launch will include a panel discussion with Professor Stuart, Sarah Brayne, Ben Carrington, and Andrew Papachristos, and will be moderated by Harel Shapira. Attendees will be able to submit their questions for Professor Stuart via live chat.  

This event is open to the public, however, RSVP is required here. For a 30% discount off the price of the book and free shipping, please use the code BB30 here.

About the Book

Amid increasing hardship and limited employment options, poor urban youth are developing creative online strategies to make ends meet. Using such social media platforms as YouTube, Twitter, and Instagram, they’re capitalizing on the public’s fascination with the ghetto and gang violence. But with what consequences? Ballad of the Bullet follows the Corner Boys, a group of thirty or so young men on Chicago’s South Side who have hitched their dreams of success to the creation of “drill music” (slang for “shooting music”). Drillers disseminate this competitive genre of hyperviolent, hyperlocal, DIY-style gangsta rap digitally, hoping to amass millions of clicks, views, and followers—and a ticket out of poverty. But in this perverse system of benefits, where online popularity can convert into offline rewards, the risks can be too great.

Drawing on extensive fieldwork and countless interviews compiled from daily, close interactions with the Corner Boys, as well as time spent with their families, friends, music producers, and followers, Forrest Stuart looks at the lives and motivations of these young men. Stuart examines why drillers choose to embrace rather than distance themselves from negative stereotypes, using the web to assert their supposed superior criminality over rival gangs. While these virtual displays of ghetto authenticity—the saturation of social media with images of guns, drugs, and urban warfare—can lead to online notoriety and actual resources, including cash, housing, guns, sex, and, for a select few, upward mobility, drillers frequently end up behind bars, seriously injured, or dead.

Raising questions about online celebrity, public voyeurism, and the commodification of the ghetto, Ballad of the Bullet offers a singular look at what happens when the digital economy and urban poverty collide.

Forrest Stuart is associate professor of sociology and director of the Ethnography Lab at Stanford University. He is the author of Down, Out, and Under Arrest. Twitter @ForrestDStuart