Google full text of our books:


The Politics of Cultural Differences:
Social Change and Voter Mobilization Strategies in the Post-New Deal Period
David C. Leege, Kenneth D. Wald, Brian S. Krueger, & Paul D. Mueller

Winner of the 2005 Best Book on Religion and Politics, Religion and Politics Section of the American Political Science Association

Paperback | 2002 | $46.00 | £38.95 | ISBN: 9780691091532
304 pp. | 6 x 9 1/4
Add to Shopping Cart

eBook | ISBN: 9781400825400 |
Our eBook editions are available from these online vendors

Reviews | Table of Contents
Chapter 1 [HTML] or [PDF] pdf-icon

Google full text of this book:

How did Republicans manage to hold the White House through much of the past half century even as the Democratic Party held the hearts of most American voters? The authors of this groundbreaking study argue that they did so by doing what Democrats have also excelled at: triggering psychological mechanisms that deepen cultural divisions in the other party's coalition, thereby leading many of its voters either to choose the opposing ticket or to stay home.

The Politics of Cultural Differences is the first book to develop and carefully test a general theory of cultural politics in the United States, one that offers a compelling new perspective on America's changing political order and political conflict in the post-New Deal period (1960-1996). David Leege, Kenneth Wald, Brian Krueger, and Paul Mueller move beyond existing scholarship by formulating a theory of campaign strategies that emphasizes cultural conflict regarding patriotism, race, gender, and religion. Drawing on National Election Studies data, they find that Republican politicians deployed powerful symbols (e.g., "tax and spend liberals") to channel targeted voters toward the minority party. And as partisanship approached parity in the 1990s, Democratic leaders proved as adept at deploying their own symbols, such as "a woman's right to choose," to disassemble the Republican coalition. A blend of sophisticated theory and advanced empirical tools, this book lays bare the cultural dimensions of American political life.


"The Politics of Cultural Differences provides a compelling account of American electoral politics, and of presidential campaigns specifically, over the last four decades of the twentieth century."--Robert A. Jackson, Social Forces


"The Politics of Cultural Differences is a major theoretical and empirical contribution to the scholarly study of presidential elections, one that will quickly challenge other, more traditional models of voting. It is also an important work of social science that connects with the practical world of politics. Political consultants and journalists will recognize in these pages the strategic behavior of political elites to manipulate the symbols of cultural politics and responses of citizens to those appeals. This masterful book has been dramatically narrowed the gulf between scholars and practitioners of campaigns and elections."--Thomas E. Mann, W. Averell Harriman Chair and Senior Fellow, The Brookings Institution

"The fragmentation of political society in the U.S. is a fascinating phenomenon and this is the best book I've seen on that topic. I read it carefully and learned a good deal by doing so. The authors cover a tremendous swath of material and do so in a convincing and authoritative way. Their defection/abstention approach is genuinely fresh and interesting, a major contribution to electoral studies. Because 'primary group affiliations' are so important to so many Americans, the book will tap into a natural, national curiosity (among both voters and journalists) about such matters."--Roderick P. Hart, University of Texas at Austin, author of Campaign Talk

More Endorsements

Table of Contents

Another Princeton book authored or coauthored by Kenneth D. Wald:

Subject Areas:

Shopping Cart options:

  • For ebooks:

Our eBook editions are available
from these online vendors:

  • Amazon Kindle Store
  • Apple iBooks
  • Barnes & Noble Nook Store
  • Google Play eBook Store
  • Kobo eBook Store
  • Many of our ebooks are available through
    library electronic resources including these platforms:

  • Books at JSTOR
  • Ebrary
  • Ebook Library
  • EBSCO Ebooks
  • MyiLibrary
  • Dawsonera (UK)

    • For hardcover/paperback orders in United States, Canada, Latin America, Asia, and Australia

     Paperback : $46.00 ISBN: 9780691091532

    Add to shopping cart
    View contents of your shopping cart

    • For hardcover/paperback orders in Europe, Africa, the Middle East, India, and Pakistan

     Paperback  £38.95 ISBN: 9780691091532

    Add to shopping cart
    View contents of your shopping cart

    Prices subject to change without notice

    File created: 7/11/2017

    Questions and comments to:
    Princeton University Press

    New Book E-mails
    New In Print
    PUP Blog
    Princeton APPS
    Sample Chapters
    Princeton Legacy Library
    Exam/Desk Copy
    Recent Awards
    Princeton Shorts
    Freshman Reading
    PUP Europe
    About Us
    Contact Us
    PUP Home

    Bookmark and Share 
    Send me emails
    about new books in:
    Political Science And International Relations
    More Choices