Advertising and a Democratic Press

Hardcover

Price:
$93.00/£78.00
ISBN:
Published:
Apr 19, 2016
1994
Pages:
216
Size:
6 x 9 in.
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In this provocative book, C. Edwin Baker argues that print advertising seriously distorts the flow of news by creating a powerfully corrupting incentive: the more newspapers depend financially on advertising, the more they favor the interests of advertisers over those of readers. Advertising induces newspapers to compete for a maximum audience with blandly “objective” information, resulting in reduced differentiation among papers and the eventual collapse of competition among dailies.

Originally published in 1994.

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