Not Born Yesterday:
The Science of Who We Trust and What We Believe
Why people are not as gullible as we think
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What do you really know about gullibility?
Not Born Yesterday explains how we decide who we can trust and what we should believe—and argues that we’re pretty good at making these decisions.
The smart move: we learn more by trusting than by not trusting
We all know people who have suffered by trusting too much: scammed customers, jilted lovers, shunned friends. Indeed, most of us have been burned by misplaced trust. These personal and vicarious experiences lead us to believe that people are too trus...