Sociology

Bit by Bit: Social Research in the Digital Age

An innovative and accessible guide to doing social research in the digital age

Paperback

Price:
$24.95 / £22.00
ISBN:
Published:
08/06/2019
Copyright:
2050
Pages:
448
Size:
7 x 9 in.
Illus:
79 b/w illus. 28 tables. 2 maps.
Buy This

The rapid spread of social media, smartphones, and other digital wonders enables us to collect and process data about human behavior on a scale never before imaginable, offering entirely new approaches to core questions about social behavior. Bit by Bit is the key to unlocking these powerful methods. In this authoritative and accessible book, Matthew Salganik explains how the digital revolution is transforming the way social scientists observe behavior, ask questions, run experiments, and engage in mass collaborations. Featuring a wealth of real-world examples and invaluable advice on how to tackle the thorniest ethical challenges, Bit by Bit is the essential guide to doing social research in this fast-evolving digital age.

Matthew Salganik: The Open Review of Bit by Bit, Part 1—Better books

Matthew Salganik: The Open Review of Bit by Bit, Part 2—Higher sales

Matthew Salganik: The Open Review of Bit by Bit, Part 3—Increased access to knowledge


Awards and Recognition

  • Winner of the 2019 PROSE Award in Textbook / Social Sciences, Association of American Publishers